Friday, August 13, 2010

Tips for Building Powerful E-mail Marketing Lists

by Wendy Lowe

While the philosophers debate whether a tree falling in a forest makes a sound when no one is around to hear it, real estate agents and brokers know that if no one’s reading your e-mails, they’re not going to make any noise for your sales.

The start of a great list is one that is filled with clients and prospects who have said “yes” to receiving information from you. But your list needs to grow if you want your business to grow. Follow these six tips and you’ll soon find you have an e-mail list that helps win business—and is the envy of your competition.

1. Ask for e-mail addresses at the open house. If visitors are walking through your open houses, there’s a high likelihood they’re looking to buy. Tell them they will be notified about new listings, price reductions and local information, such as school news or schedules for farmer’s markets and baseball leagues.

To read the last five tips, click here.

Published: August 12, 2010

Copyright© 2010 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.


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